J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 36(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Boosting Upcycled Value: Evidence from an Emerging Economy
—Serdar S. Durmusoglu & B. Selin Gokkut [] []
Attitudes toward LCCP strategies: A comprehensive framework |
—Alexey V. Semenov & Arilova Randrianasolo [] []
Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity
—Meng Tao, Aviv Shoham, Faizan Alam & Jashim Khan [] []
The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea
—Jaisang Kim, Sakawrat Kitkuakul & Dana L. Alden [] []
Young consumers’ responsibility for sustainable consumption and the preference of local brands
—Berta Canal-Simón, Alex Rialp-Criado & Josep Rialp-Criado [] []
Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude
—Ali Kara, S. Shyam Prasad & John E. Spillan [] []
Book Review
BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP John Carreyrou New York, NY: Knopf Doubleday Publishing. 2020. 400 pp. ISBN 978-0525431992. List price: $18.00. Paperback
—Abhijit Roy [] []