J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 45(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Computational Advertising: Where Are We and Where Are We Going? Note from Editors
—Joanna Strycharz, Ewa Maslowska & Su Jung Kim [] []
Research Articles
Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions
—Sumin Shin, Ziyou Jiang, Rachel Esther Lim & Jewon Lyu [] []
AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data |
—E. Häglund & J. Björklund [] []
Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
—Hyuksoo Kim, Gahyeon Jeon & Jee Young Chung [] []
Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch
—Kristen L. Sussman, Jiemin Looi & Haseon Park [] []
Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising
—Stewart Pearson [] []