J Brand Man
Introduction
Journal of Brand Management, 31(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification
—Mobin Fatma, Imran Khan []
A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the U.S.
—Jihye Park, H. Rao Unnava []
Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands
—Xia Jiang, Fengyi Deng, Qing Yao, Defeng Yang []
A proposed brand architecture model for UK fashion brands
—Arooj Rashid, Louise Spry, Christopher Pich []
Brand hate experiences and the role of social media influencers in altering consumer emotions
—Raphael Odoom, John Paul Basewe Kosiba, Priscilla Teika Odoom []
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
—Pedro Almeida, Paulo Rita, Diego Costa Pinto, Márcia Herter []