蹤獲扦夥厙

JM News Aug 2024

Introduction

Journal Media Exposure, Journal of Marketing in the News, latest impact factors, more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Posted by: Shrihari (Hari) Sridhar

Journal of Marketing News, August 2024

泭Journal of Marketings Continued Scholarly Impact

We are grateful for the ongoing support from our entire JM community. The Journal of Marketing maintains its strong influence with a 2-year impact factor of 11.5 and a 5-year impact factor of 15.0, ranking 7th and 4th in Business. Our SCImago Journal Rank (SJR) of 11.799 positions us 1st in Marketing. Additionally, a CiteScore of 24.1 and over 1.75 million full-text downloads highlight our global reach. For full details, visit our metrics page . Thank you for contributing to our mission of advancing marketing scholarship.

***
Journal of Marketing in the News: Widespread Recognition

We are thrilled to share that the Journal of Marketing has been prominently featured in a wide array of prestigious media outlets from July 2023 to June 2024, including Harvard Business Review, The Wall Street Journal, The New Yorker, MIT Sloan Management Review, and Forbes. This remarkable visibility highlights the impactful and relevant research published by JM. We extend our deepest gratitude to the JM community and the 蹤獲扦夥厙 Support Center Team for their unwavering dedication and hard work in advancing our mission and broadening our global influence. Together, we are shaping the future of marketing scholarship and practice!

***
Recently Accepted Papers Forthcoming in the泭Journal of Marketing: for a full list


Thomas Derek Robinson, Ela Veresiu


Yanli Jia, Jun Ouyang, John Qi Dong, Yuwei Jiang

Within-Category Satiation and Cross-Category Spillover in Multi-Product Advertising
Shijie Lu, Sha Yang, Yao (Alex) Yao


Neeraj Arora, Ishita Chakraborty, Yohei Nishimura

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
Delphine Dion, Roman Pavlyuchenko, Sonja Prokopec


Michael Braun, Eric M. Schwartz


Zhe Zhang, Ning Ye, Matthew Thomson


Jennifer K. DAngelo, Lea Dunn, Francesca Valsesia


Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels, Kathleen Cleeren

***
Journal of Marketing Articles in the News

Entrepreneur, (based on by Anna Paley, Robert W. Smith, Jacob D. Teeny, and Daniel M. Zane)

Harvard Business Review, (draws on by Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde)

The Conversation, (based on by Andre Martin and Tarun Kushwaha)

Forbes India, (based on by Sharlene He, Eric T. Anderson, and Derek D. Rucker)

***
Stay in touch with the Journal of Marketing