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INTEREST CATEGORY: SELLING AND SALES MAN
POSTING TYPE: Calls: Conferences

Posted by: Devon Johnson

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19th International Conference of the

Academy of Global Business Research and Practice (AGBRP)

“Sustainability: Perspectives of Policy, Business, Technology, AI, and Education”

Date: 8 – 10 January 2025
Location: Dubai
Blended Mode

Sales Management and Personal Selling Special Track Supported by USCA

This special session delves into the evolving landscape of personal selling and sales management, focusing on both theoretical advancements and practical applications. The session brings together leading academic contributions that explore key dynamics shaping the modern sales environment. Topics covered include the latest research on sales education in the vocational and higher education field, customer relationship management, and the strategic role of sales management in driving business success. Special emphasis will be placed on how digital transformation, data analytics, and AI are reshaping the traditional sales approach, enhancing decision-making, and personalizing buyer interactions. Additionally, the session will examine emerging challenges and opportunities in sales force management, talent development, and leadership within sales teams. This comprehensive exploration aims to provide a deeper understanding of how companies can adapt their sales strategies to meet the demands of a rapidly changing marketplace.

Session Chairs: Lenita Davis University of Wisconsin & Silvio Cardinali Politecnica delle Marche University

Discussant: Devon Johonson Mont Claire State University

Also see Track 10: Marketing, Sales & Communication in a Digital World

Nature and Scope of the conference

The Academy of Global Business Research and Practice (AGBRP) serves as an interdisciplinary forum where policy makers, academics, business and technology leaders, and entrepreneurs converge to explore the challenges at the intersection of environmental sustainability, business practices, and cutting-edge technologies. With a focus on collaboration and innovation, AGBRP is exploring multi-stakeholder approaches to sustainability in an uncertain and polarized global context. The conference will highlight the role and societal impact of higher education, business strategies, advances in technology and artificial intelligence (AI) in promoting common good.