MASB Educational Resources
Introduction
A marketing dictionary, a YouTube channel, and libraries and webinars from the Marketing Accountability Standards Board
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Resources
Posted by: Erich Decker-Hoppen
Free Resources for Marketing Professors and Students
The Marketing Accountability Standards Board (MASB) has a variety of educational materials available to anyone with an interest in linking marketing actions to financial return.
Universal Marketing Dictionary () – The only marketing lexicon regularly reviewed and updated by human intelligence. With more than 1,800 terms, UMD is endorsed by the ÂÜÀòÉç¹ÙÍø, the ANA and MSI@TheARF.
– A dynamic collection of marketing accountability-related webinars and presentations by leading authorities in industry and academia.
The Finance in Marketing Library () – Easy access to a host of categorized publications and videos on the financial value of brands, accounting for marketing, sponsorship accountability and other topics.
Making Marketing Accountable webinar series () – Monthly interviews and presentations by industry leaders pioneering accountable marketing best practices.