Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 22(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Transitory shocks, limited attention, and a firm’s decision to exit
—Avi Goldfarb, Mo Xiao []
Testing a theory of strategic multi-product choice
—Edward J. Fox, Hristina Pulgar, John H. Semple []
Watching intensity and media franchise engagement
—Mina Ameri, Elisabeth Honka, Ying Xie []