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Special issue: Marketing history in Spain

Guest editors: Maria Elena Aramendia-Muneta, Felipe Ruiz-Moreno, María Pilar Martínez-Ruiz

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II
—Maria Elena Aramendia-Muneta, Felipe Ruiz-Moreno, María Pilar Martínez-Ruiz []

Assessing food preferences in Spain: a historical perspective including attributes and values
—Opeyemi Femi-Oladunni, Pablo Ruiz-Palomino, Israel Roberto Pérez Jiménez []

Roldós y Compañía, the oldest operating advertising agency in the world
—Carolina Serra Folch, Cristina Martorell Castellano []

Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
—Mario Gonzalez-Fuentes, Jonathan Ross Gilbert, Robert F. Scherer, Carlos Iglesias-Fernandez []

The promotion of Spanish travel agencies from the 20th century to the present
—Natividad Araque-Hontangas []

Adaptation of marketing mix strategies in Mexican cultural institutions: an insight into prehispanic and novohispanic codices
—Pedro Arturo Flores-Gómez, Héctor Hugo Pérez-Villarreal []