J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 31(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
—Kawalpreet Singh, Arvind Kumar & Gursimranjit Singh [] []
Facilitating Interfirm Collaboration by Using Social Media
—Tingyu Lu, Xubing Zhang, Guijun Zhuang & Yu Chang [] []
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective
—Dario Mioevi & Maja Arslanagi-Kalajd鱉i [] []
Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships
—Qianwen Sun & Liqun Xu [] []
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict
—Fanglan Pang, Jiayi Li & Ruifeng Wei [] []