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Int Mar Man

Introduction

Industrial Marketing Management, 121

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Stalled data flows in digital innovation networks: Underlying mechanisms and the role of related variety
Jonny Holmström, Angelos Kostis, Emilios Galariotis, David Roubaud, Constantin Zopounidis []

Contractual provisions, governance, and maintaining sales leadership: Evidence from franchise systems
Farhad Sadeh, Kamran Eshghi, Hadi Eslami []

Entrepreneurial orientation in the social network age: Navigating with dynamic capabilities and cognitive flexibility
Chuanzheng Wang, Mai Thi Thanh Thai []

Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? A perspective through the sales management control system
Bilal Ahmad, Jingbo Yuan, Muhammad Ashfaq, Khuram Shahzad, Tianyuan Zhang []

Managing IOS- and social media-enabled knowledge exchange processes: A task–technology fit perspective
Tingyu Lu, Xubing Zhang, Guijun Zhuang []

Enhancing resource allocation efficiency: The impact of servitization in China’s manufacturing sector
Minzheng Liu, Deya Hua [Google Scholar]

Mental Health and Well-Being in Business-to-Business Markets. Edited by: Bruno Lussier, Nawar Chaker, Willy Bolander, Melissa Clark

Too small to care? Developing a model explaining managers’ decision to adopt employee stress prevention practices in micro and small enterprises
Johanna Kuske, Florian B. Zapkau, Gertraud M. Gänser-Stickler, Christian Schwens [Google Scholar]

Resource gain or resource pain? How managerial social support resources influence the impact of sales anxiety on burnout
Dayle R.N. Childs, Nick Lee, John W. Cadogan, Belinda Dewsnap []

How social media and flexible work arrangements harden salespeople to abusive supervision
Riley Dugan, Andrew Edelblum, Ashish Kalra, Na Young Lee, Sangsuk Yoon []

Organisational agility for new industrial marketing management models in turbulent times. Edited by: Nisreen Ameen and Shlomo Tarba

Nurturing strategic agility through corporate venturing advisory: An exploratory analysis
Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello, Federico Frattini, Manlio Del Giudice []

Extending and sustaining B2B engagement in a digitalized and automated world: future challenges. Edited by: Lorena Blasco-Arcas, Jaylan Azer, Matthew Alexander and Christian Kowalkowski

Is social media B2B engagement driven by impression management strategies? Understanding corporate-driven versus individual-driven LinkedIn profiles
Anastasia Stathopoulou, Maria Kreuzer, Caroline Frisenberg []

IMM Summit 2023

Managing digitalized touchpoints in B2B customer journeys
Lisa Lundin, Daniel Kindström []

The evolution of contractual and relational governance mechanisms when platforms are actors in networks
Milena Ratajczak-Mrozek, Aleksandra Hauke-Lopes, Debbie Harrison []

Brand Identity for the Business-to-Business Customers in a Global Setting Edited by: Pantea Foroudi, Suraksha Gupta & TC Melewar

Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling
Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Seyed Hossein Razavi Hajiagha, Demetris Vrontis []

Revisiting the strategic role of market segmentation: Five themes for future research
Ann Højbjerg Clarke, Per Vagn Freytag, Roberto Mora Cortez []