Bus Horizons
Introduction
Business Horizons, 67(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Business Horizons Special Issue
GUEST EDITORS’ PERSPECTIVE
Written by ChatGPT: AI, large language models, conversational chatbots, and their place in society and business
—Jan Kietzmann, Andrew Park []
SPECIAL ARTICLES
Trajectories of AI technologies: Insights for managers
—Pierre Berthon, Taylan Yalcin, Ekin Pehlivan, Tamara Rabinovich []
Beware of botshit: How to manage the epistemic risks of generative chatbots
—Timothy R. Hannigan, Ian P. McCarthy, André Spicer []
A framework of diversity, equity, and inclusion safeguards for chatbots
—Esraa Abdelhalim, Kemi Salawu Anazodo, Nazha Gali, Karen Robson []
Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction
—Jeandri Robertson, Caitlin Ferreira, Elsamari Botha, Kim Oosthuizen []
Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects
—Jana Retkowsky, Ella Hafermalz, Marleen Huysman []
Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain
—Jordan Brewer, Dhru Patel, Dennie Kim, Alex Murray []
From HAL to GenAI: Optimizing chatbot impacts with CARE
—Cai (Mitsu) Feng, Elsamari Botha, Leyland Pitt []
The paradoxes of generative AI-enabled customer service: A guide for managers
—Carla Ferraro, Vlad Demsar, Sean Sands, Mariluz Restrepo, Colin Campbell []
Innovating by prompting: How to facilitate innovation in the age of generative AI
—Leif Sundberg, Jonny Holmström []
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
—Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhiyuan Zhang, Yiwei Zhang, Jiayuan Li, Sara AlRabiah []
How to build a competitive advantage for your brand using generative AI
—Yuanyuan (Gina) Cui, Patrick van Esch, Steven Phelan []
Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges
—Roberto Urbani, Caitlin Ferreira, Joey Lam []
Generative AI in higher education and beyond
—Nada Hashmi, Anjali S. Bal []
Creational and conversational AI affordances: How the new breed of chatbots is revolutionizing knowledge industries
—Laavanya Ramaul, Paavo Ritala, Mika Ruokonen []
Generative artificial intelligence in small and medium enterprises: Navigating its promises and challenges
—Kumaran Rajaram, Patrick Nicolas Tinguely []
Navigating software development in the ChatGPT and GitHub Copilot era
—Stephen L. France []