Platform Analytics
Introduction
University of California, San Diego., Apr 2025; Deadline 4 Dec
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences
Posted by: ELMAR Moderator
The Workshop on Platform Analytics presents new scientific research on platform analytics.
Platforms enable direct interactions between agents. Marketplaces connect buyers and sellers; media platforms connect advertisers, creators and consumers; sharing platforms connect resource owners with resource users; app stores connect software developers and users. Network externalities distinguish platforms from traditional business models: Platform value to customers depends on how many other customers, of various types, are using the same platform.
Platforms have become pervasive in the digital economy. Most of the largest firms in the world are platforms, and there are also platforms of all sizes. Platform design enables valuable connections, platform policies structure customer transactions, and platforms remediate when things go wrong. Yet platform incentives may diverge from some customer interests, leading to some questionable practices. Policymakers at all levels are grappling with platform issues, suggesting a need for deeper understanding of platform topics.
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