Social Profit Orientation
Introduction
Tim Keiningham has prepared a comprehensive set of teaching materials on marketing's role in building a better world
INTEREST CATEGORY: MARKETING AND SOCIETY, TEACHING AND LEARNING
POSTING TYPE: Resources
Posted by: Leonard L. Berry
Teaching Resource for Marketing’s Role in Building a Better World
Tim Keiningham, coauthor of , in the Journal of Marketing, has prepared a comprehensive set of materials to support classroom teaching of the paper’s main themes.
These materials are available to anyone who wishes to use them at . The site includes a classroom-ready PowerPoint deck that illustrates key concepts of Social Profit Orientation with real-world examples from the organizations studied in the research. The site also offers a detailed teaching guide to help effectively integrate these materials into a course.
For more information, contact Tim Keiningham at keiningt@stjohns.edu.