J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 18(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity
—Suha Fouad Salem, Alshaimaa Bahgat Alanadoly, Mohammed Ali Bait Ali Sulaiman []
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies
—Hoang Tran Phuoc Mai Le, Jungkun Park, Trang Thi Nguyen, Jeewoo Yun []
The influence of service provider’s role overload on value co-creation behavior in the sharing economy: a mediated moderation model
—Linhao Han, Tao Wang, Yu Jia, Yinger Ye, Tianyuan Liu, Jiayu Lv [Google Scholar]
Meme marketing on social media: the role of informational cues of brand memes in shaping consumers’ brand relationship
—Yung-Cheng Shen, Crystal T. Lee, Wen-Ya Lin [Google Scholar]
Voice-activated personal assistants and privacy concerns: a Twitter analysis
—Miriam Alzate, Marta Arce Urriza, Monica Corti簽as []
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands’ self-built live-streaming
—Keshan (Sara) Wei, Wanyu Xi [Google Scholar]
Can the humanisation of smart home speakers improve user’s attitude towards covert information collection?
—Natalia Lavado-Nalvaiz, Laura Lucia-Palacios, Ra繳l P矇rez-L籀pez [Google Scholar]
I can’t look at you while talking! fear of missing out and smartphone addiction as predictors of consumer’s phubbing behavior
—Justin Paul, Parul Manchanda, Nupur Arora, Aanchal Aggarwal [Google Scholar]
Revisiting the impact of consumers’ need for touch on webrooming intention: the perspective of maximizing mindset theory
—Jung-Kuei Hsieh, Sushant Kumar [Google Scholar]
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
—Sann Ryu []