Italian J Mar
Introduction
Italian Journal of Marketing, 2024(3)
POSTING TYPE: TOCs
The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty
—Salvatore M. Lombardo []
The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products
—Xiaoming Fan []
Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence
—Anders Hauge Wien, Alessandro M. Peluso, Marco Pichierri, Luigi Piper, Gianluigi Guido []
Disability and marketing: a bibliometric analysis and systematic literature review
—Sabrina Celestino, Antonella Garofano, Barbara Masiello, Francesco Izzo, Enrico Bonetti []
A research landscape on customer co-creation value: a systematic literature network analysis
—Jessica Bosisio []