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Corp Rep Rev

Introduction

Corporate Reputation Review, 27(3)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


‘Don’t Be a Bragger!’: Social Media Impression and Firm’s Financial Performance
Ani Wilujeng Suryani, Fiki Fernando [Google Scholar]

The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression
Valeria L M A Freundt, Luiza Venzke Bortoli Foschiera []

‘Did You See What Happened?’ How Scandals are Shared via Social Media
Mona Soltani, Ekant Veer, Huibert Peter de Vries, Joya A. Kemper [Google Scholar]

How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter
C. Rudeloff, P. Michalski []

Meta-analytic Review of Firm Reputation and Firm Performance
Hyo Jin Jean Jeon, John Nolan []