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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits

Posted by: Steve Bellman

The Journal of Advertising seeks papers for a special issue dedicated to “Contributions of Biometrics to Advertising Research,” guest-edited by Robert F. Potter, Steve Bellman, and Glenna L. Read. Biometrics (e.g., fMRI, EEG, EDA, ECG, fEMG, ET) have been used for decades, but what have they revealed about how audiences respond to advertising? We invite you to submit your articles by the deadline, November 30, 2024. The link for accepting articles will be available from November 1st.

Call for Papers: