ASA Marketing Section Dissertation Awards
Introduction
Boya Xu, has won with the other finalists being Keyan Li, Hong Deng, Walter Zhang and Mingyung Kim
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Elea McDonnell Feit
The ASA Marketing Section is pleased to announce that  (PhD from Duke University, Fuqua) is the winner of the 2024 Doctoral Dissertation Research Award for her paper ““. Boya will be an Assistant Professor at the Pamplin College of Business at Virginia Tech. The award was announced at our annual business meeting at the Joint Statistical Meeting in Portland, OR.
Attendees at JSM also had the chance to see our five finalists present their work. We would like to acknowledge our other finalists along with links to their profiles and research:
- (Erasmus University Rotterdam, Erasmus School of Economics), ““
- (University of Pennsylvania, Wharton), ““
- , (MIT, Sloan), ““
- (University of Chicago, Booth), ““
Below is a photograph of our five finalists at JSM.
From left to right: Keyan Li, Boya Xu, Hong Deng, Walter Zhang, Mingyung Kim
We had many excellent entries, and it was difficult to decide both on the finalists as well as the winner. Thank you to all those who submitted entries and we look forward to next year’s submissions that will come this Fall. Our past award winners and finalists are listed at
Elea McDonnell Feit, Chair, ASA Marketing Section
Alan Montgomery, Chair, 2024 ASA Doctoral Dissertation Research Award Committee