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POSTING TYPE: Calls: Conferences

Posted by: Sunghyun Bang

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Call for Papers

2024 International Conference of Asian Marketing Associations

(IC���������) in Osaka, Japan

Conference Theme: Bridging the Innovative Technologies to Marketing in Asian Markets

Date: November 22−24, 2024����

Venue: Osaka International Convention Center

Host: Korean Marketing Association (KMA)��

Sponsoring Journals

Asia Marketing Journal

Asia Pacific Journal of Marketing and Logistics

Journal of Retailing and Consumer Services

Sponsoring Institution

Ritsumeikan University (Japan)

Mark your calendar for the 7th International Conference of Asian Marketing Associations (IC���������), which will be held from November 22 to 24 in Osaka, Japan. The conference aims to bring together marketing scholars, industry leaders, marketing professionals, and tech innovators to explore the latest technologies and innovative approaches shaping the marketing landscape in Asia.

IC��������� represents a collaborative effort by prominent Asian marketing academic associations from Korea, Japan, and China. Since its inception in 2014 in Seoul, Korea, IC��������� has served as a platform for thorough research and valuable discussions in Marketing and related fields. This collaborative approach ensures diverse perspectives and high credibility in the study and discussions presented at the conference.

This year’s conference will focus on integrating innovative technologies with marketing. For example, two keynote speeches addressing crucial issues related to this theme will headline the plenary session. All marketing researchers are encouraged to present their work and participate in insightful conversations. The event presents an unparalleled opportunity to connect with peers and participate in this enriching experience in Osaka, Japan – a historically and scenically captivating city.

Don’t miss the chance to expand your professional network and forge new collaborations. We will keep you updated with detailed conference information.

Korean Marketing Association President

Jaihak Chung

Conference Co-Chairs

Changju Kim, Hee-Kyung Ahn

IC��������� 2024 Organizer��

Korean Marketing Association (KMA), Korea

IC��������� 2024 Sponsoring Institution��

Ritsumeikan University, Japan

Conference Co-Chairs��

Changju Kim (Ritsumeikan University, Japan)

Hee-Kyung Ahn (Hanyang University, Korea)

IC��������� 2024 Sponsoring Journals (Special Issues and Sections) ��

• Asia Marketing Journal (Scopus, Guest Editor: Youngchan Kim)
• Asia Pacific Journal of Marketing and Logistics (SSCI, Guest Editors: Jaihak Chung & Hee-Kyung Ahn)
• Journal of Retailing and Consumer Services (SSCI, Guest Editors: Jungkun Park & Weon Sang Yoo)

Special Issues and Sections

ASIA MARKETING JOURNAL��

Best Papers of IC��������� 2024: Asia Marketing Journal will publish a special issue, “Bridging the Innovative Technologies to Marketing in Asian Markets” for best papers of IC��������� 2024, presented at the tracks of IC��������� 2024. Guest Editor: Professor Youngchan Kim, Yonsei University, Korea, Email: youngkim@yonsei.ac.kr, TEL: +82-2-2123-5468

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Best Papers of IC��������� 2024: Asia Pacific Journal of Marketing and Logistics will publish a special section, “New Wave to Marketing Strategy and Consumer Study under Big Tech Era” for best papers of IC��������� 2024, presented at the tracks of IC��������� 2024. Guest Editor: Professor Jaihak Chung, Sogang University, Korea, Email: jaihak@sogang.ac.kr, TEL: +82-2-795-8859 and Hee-Kyung Ahn, Hanyang University, Korea, Email: hkahn@hanyang.ac.kr, TEL: +82-2-2220-2600.

JOURNAL OF RETAILING AND CONSUMER SERVICES��

Best Papers of IC��������� 2024: Journal of Retailing and Consumer Services will publish a special issue, “Innovations for Smart and Sustainable Retailing” for best papers of IC��������� 2024, presented at the tracks of IC��������� 2024. Guest Editors: Professor Jungkun Park, Hanyang University, Korea, Email: viroid2007@gmail.com, TEL: +82-2-2220-2691 and Weon S. Yoo, Korea University, Korea, Email: wyoo@korea.ac.kr, TEL: +82-2-3290-2623.

Conference Session Descriptions

Session 1: Understating Consumer Behavior in a New Age

Session 2: Innovative technologies and Changing retailing landscapes

Session 3: AI and Service Marketing

Session 4: New Technologies and Marketing Management

Session 5: Impact of high-tech on Judgment and Decision Making

Session 6: New Media and Marketing Communications

Session 7: Innovation, Emerging Marketing Tactics, and Strategies

Session 8: Improving Technologies and Increasing Profits

Session 9: Consumer Attitude Toward Novel Technologies

Session 10: ESG Activities and Innovation

Session 11: Hi-Technologies and Consumer Well-Being

Session 12: Successful Uses of Technologies in Marketing Firms (CASE STUDY SESSION)

Important Due dates to Remember

Paper Submission Deadline: September 15, 2024

Paper Acceptance Notification: September 30, 2024

Proceedings Submission Deadline: October 15, 2024
(The full papers for the special issues or section of the sponsoring journals��are required to be submitted for proceedings)

Early Bird Registration Deadline: September 15, 2024

Final Registration Deadline: November 1, 2024

Paper Submission Guidelines

1) Language options

All papers except in local sessions are required to be submitted and presented in English.
Papers in local sessions may be submitted and presented in their local languages.
However, all presenters should provide a one-page abstract written in English.

2) Paper type options

Full paper (up to 20 double-spaced pages with one page single-spaced abstract), or

abstract only (one single-spaced page)

3) Formatting basics

File Types: Microsoft Word (No PDFs, please)

Page Layout: A4 format with 25.4 mm margins on all four sides

Font: 12-point Times New Roman for English-written papers

(For local language papers, use proper fonts designated by each track chair.)

Page 1 (for both full papers and abstracts): Original manuscript title in the top line, centered, with the first letter of each word capitalized (and English title in the next line for local language papers) + One blank line + Name of authors and universities in English, centered (one line per person) + One blank line + “ABSTRACT,” centered + One blank line + Text (abstract in English—including research question, method and data, findings, and key contributions), justified.

Page 2 and on (for full papers): Main text with proper headings + References (to be listed alphabetically, last name first, followed by publication date in parentheses. Please follow this style guide: www.ama.org/publications/JournalOfMarketing/documents/���������_Reference_Style.pdf) + Endnotes + Tables + Figures + Appendices.

Main Text: Primary heading should be centered, all capitalized, with a return before and after.��Secondary heading should flush left, with title-style capitalization and a return before.
4) Submission procedures

All submissions should be made electronically. The online system has opened for authors in July