Service Mar Quart
Introduction
Services Marketing Quarterly, 45(3)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory
—Pratibha Singh & Garima Malik [] []
Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior
—Ishita Bansal & Anand Thakur [] []
Online Content Creators’ and Viewers’ Interdependent Journeys |
—Linda D. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, Iivi Riivits-Arkonsuo & Isolde Lubbe [] []
Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry
—Amita Bhadauria, Amit Bhatnagar & Sanjoy Ghose [] []
Finding Brand Values That Matter to Employees
—Lina Xiong, Ceridwyn King, James Du & Enrique Murillo [] []