Mar Theory
Introduction
Marketing Theory, 24(3)
POSTING TYPE: TOCs
Commentary
Stayin’ alive? Reflections on navigating digital dependency
—Aliette Lambert, Alexandra Rome, and Francesca Fornari []
The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct
—Domen Bajde, Maja Golf-Papez, Tomaž Kolar, and Barbara Culiberg []
Revenants in the marketplace: A hauntology of retrocorporation
—Sophie James, James Cronin, and Anthony Patterson []
Research contributions in interpretivist marketing and consumer research studies: A kaleidoscopic framework
—Andrea Lucarelli, Hossain Shahriar, Sofia Ulver, and Carys Egan-Wyer []
Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being
—Stephen Graham Saunders and V Dao Truong []
Can digital platforms support moralized markets? An analysis of affordances that matter to moralization
—Kristin Bentsen and Per Egil Pedersen []
Marketing objects as talking machines: The performative capacity of product packages
—Amy E Singer []
The dynamics of teleoaffective configuration in practice adaptation
—Fiona Spotswood, James Steele, Patroklos Androulakis-Korakakis, and Alex Lucas []
Market mutton dressed as ÃœberLamb: Diagnosing the commodification of self-overcoming
—James Cronin, James Fitchett, and Jack Coffin []