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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial

Mitigation in Marketing: Concept, Definition, and Scope
—Sachin Gupta, Peter Danaher, Vikas Mittal, and Maureen Morrin []

Revealing and Mitigating Racial Bias and Discrimination in Financial Services
—Maura L. Scott, Sterling A. Bone, Glenn L. Christensen, Anneliese Lederer, Martin Mende, Brandon G. Christensen, and Marina Cozac []

Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste
—Huachao Gao, He (Michael) Jia, and Bingxuan Guo []

The Credibility of Communication in a Pandemic
—Liang Guo []

Debunking Misinformation ÂÜÀòÉç¹ÙÍøt Consumer Products: Effects on Beliefs and Purchase Behavior
—Jessica Fong, Tong Guo, and Anita Rao []

Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust
—Ben B. Beck, Stefan Wuyts, and Sandy Jap []

Favorite Possessions Protect Subjective Well-Being Under Income Inequality
—Jingshi (Joyce) Liu, Amy N. Dalton, and Anirban Mukhopadhyay []

Effective Implementation of Predictive Sales Analytics
—Johannes Habel, Sascha Alavi, and Nicolas Heinitz []

The Value of Safety Training for Business-to-Business Firms
—Yixing Chen, Shrihari Sridhar, Kyuhong Han, Sonam Singh, Vikas Mittal, and Taehoon Im []

Grocery Shopping for America: Mitigation Strategies for Threats to National Identity
—Sonal Pandya, Luca Cian, and Rajkumar Venkatesan []

A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection
—John JianJun Zhu, Ling Tuo, Yanfen You, Qiang Fei, and Matthew Thomson []