J Mar
Introduction
Journal of Marketing, 88(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special Section Article
Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine The Caring Machine: Feeling AI for Customer Care
—Ming-Hui Huang and Roland T. Rust []
Research Articles
Consequences of Marketing Asset Accountability—A Natural Experiment
—Peter Guenther, Miriam Guenther, Bryan A. Lukas, and Christian Homburg []
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products
—Qihui Chen, Yajin Wang, and Ying Zhang [Google Scholar]
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
—Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson []
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products
—Arvid O.I. Hoffmann, Chee S. Cheong, Hoà ng-Long Phan, and Ralf Zurbruegg []
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
—Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl []
How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
—Banggang Wu, Yubo Chen, and Prasad A. Naik []
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies
—Nehal Elhelaly and Sourav Ray []