J MacroMar
Introduction
Journal of Macromarketing, 44(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene
—Emre Ulusoy, Handan Vicdan, Ahmet Ekici, Jack S. Tillotson, Soonkwan Hong, and Laetitia Mimoun []
Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design
—Wided Batat []
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France
—Melvin Grefils, Hélène Gorge, and Nil ÖzçaÄŸlar-Toulouse []
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene
—Hélène Cristini, Arch G. Woodside, and Hannele Kauppinen-Räisänen []
Meaningful Consumption
—Aditya Gupta, Meike Eilert, and James W. Gentry []
Life Journeys and Influential Contributions of Six Marketing Visionaries
—Anita Basalingappa and Sooraj Namboodiri []
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?
—Sujit Raghunathrao Jagadale []
Marketing & Society in the Classroom: The Scaffolded Controversies Approach
—Forrest Watson, Stefanie Beninger, and Julie Stanton []
Macromarketing Perspectives from Latin America
—Clifford Shultz, Jaqueline Pels, Andrés Barrios Fajardo, and Carlos Rodriguez []
Collective Housing Subsidies: A Public Policy Proposal for Sustainability
—Luis Raúl RodrÃguez-Reyes and Mara Alejandra Cortés Lara []
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective
—Renata Peregrino de Brito, Marcelo Martins de Sá, and Nathalia Machado di Araújo []
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance
—Octavio J. Martinez []
Book Review
Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu
—Terrence H. Witkowski []