J Intl Mar
Introduction
Journal of International Marketing, 32(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Brands and Branding around the World
—AyÅŸegül Özsomer, Rajeev Batra, and Jan-Benedict E.M. Steenkamp []
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning
—Preethika Sainam and S. Cem Bahadir []
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing
—Jonathan A. Jensen, Joe B. Cobbs, Alex Mazer, and B. David Tyler []
A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool
—Rafid Ur Rahman, Martin Heinberg, Sourindra Banerjee, and Constantine S. Katsikeas []
Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement
—Nathalie Spielmann, Christopher Williams, and Ajay K. Kohli []
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises
—Eda Sayin, Nilüfer Z. AydınoÄŸlu, AyÅŸegül Özsomer, and Zeynep Gürhan-Canlı []
Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets
—Zhe Zhang, Alex Yao, and Zhiyong Yang []