J Interactive Mar
Introduction
Journal of Interactive Marketing, 59(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Editorials
Editors’ Parting Thoughts: Retrospective and Prospective
—Arvind Rangaswamy and Sonja Gensler []
This We Promise You
—Peeter Verlegh and Beth Fossen []
Articles
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations
—Changdong Chen, Allen Ding Tian, and Ruochen Jiang []
Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps
—Jean-François Toti and Nadia Steils []
How Important Is Word of Mouth? Development, Validation, and Application of a Scale
—Jan-Michael Becker, Franziska Völckner, and Henrik Sattler []
Resonance of Review Behavior: Will People Follow in Their Friends’ Footsteps?
—Zhaoyang Yu, Zili Zhang, Rob Law, and Ziqiong Zhang []
To Tell, Not to Yell: The Effect of Writer’s Intents on Readers’ Perceived Helpfulness of Online Product Reviews
—Barbara Briers, Xzavier He, and Lien Lamey [Google Scholar]