J Adv
Introduction
Journal of Advertising, 53(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media
—Yannic Meier, Anne Oeldorf-Hirsch & Nicole C. Krämer [] []
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective |
—Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan & Linda D. Hollebeek [] []
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes |
—Ariadne Neureiter, Marlis Stubenvoll & Jörg Matthes [] []
Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements
—Changchun Xuan, Rui Chen, Shengdong Lin & Hanyun Huang [] []
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!
—Janine L. Williams, Ann-Marie Kennedy & Nicholas Ashill [] []
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements
—Matthias Glaser, Heribert Reisinger & Arnd Florack [] []
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
—Yicong Zhang & Xueyao Zhang [] []
LITERATURE REVIEW CORNER
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers |
—Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels [] []
RESEARCH NOTE
A Computer Vision Methodology to Predict Brand Personality from Image Features
—Yilang Peng, Taylor Jing Wen & Jing Yang [] []