Intl J Bank Mar

Introduction

International Journal of Bank Marketing, 42(6)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Special issue: Consumer Vulnerability in the Banking Context

Guest editors: Diego Monferrer Tirado, Miguel Ángel Moliner Tena

Guest editorial: Consumer vulnerability in the banking context
Diego Monferrer Tirado, Miguel Ángel Moliner Tena []

Vulnerable customers’ perception of corporate social responsibility in the banking sector in a post-crisis context
Diego Monferrer Tirado, Lidia Vidal-Meliá, John Cardiff, Keith Quille [Google Scholar]

When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector
Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa, Bonheur Murhula Lusheke, Patrick Murhula Cubaka, Paul Kadundu Karhamikire, Célestin Bucekuderhwa Bashige []

Gender disparities in financial resilience: insights from South Africa
Bomikazi Zeka, Abdul Latif Alhassan []

How informal financial service institutes facilitate the financial inclusion of low-income, unbanked consumers
Sohail Kamran, Outi Uusitalo []

“One size doesn’t fit all”. Bank switching decisions and customer vulnerability in Europe
Marcos Fernández-Gutiérrez, John Ashton [Google Scholar]

Exploring affiliate marketing’s impact on customers’ brand engagement and vulnerability in the online banking service sector
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Panagiotis Trivellas [Google Scholar]

What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Nikos Kanellos []

Financial capability and financial anxiety: comparison before and during the COVID-19 pandemic
Jing Jian Xiao, Kexin Meng []

How do irresponsibility attributions affect organisational reputation? Evidence from the banking industry
Grzegorz Zasuwa, Grzegorz Wesołowski []

The role of financial literacy in consumer financial fraud exposure (via email) and victimisation: evidence from Spain
Lucía Rey-Ares, Sara Fernández-López, Marcos Álvarez-Espiño []

Embracing paradox: middle managers’ compassion and the vulnerable customer
Andrés Salas-Vallina, Alma Rodríguez Sánchez, Manoli Pozo-Hidalgo []