Buck Weaver Award
Introduction
Bari Harlam has won the 2024 ISMS Buck Weaver Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Doug Bowman
ISMS (INFORMS Society for Marketing Science)
2024 ISMS Buck Weaver Award
The Buck Weaver Award is given to distinguished scholars and practitioners who have excelled in the achievement theory and practice of marketing science.
Henry Grady Buck Weaver (1889-1949) (B.S. 1911, Georgia Tech) was Director, Customer Research, at General Motors where he was credited with developing the use of survey questionnaires to investigate customer preferences for automobiles. This award was initially given by MIT-Sloan before moving to the stewardship of ISMS.
This years selection committee was Raji Srinivasan (ISMS Secretary; Texas-McCombs) (chair), Kusum Ailawadi (ISMS Part-President; Dartmouth-Tuck), Steve Cohen (past winner; in4mation insights), Lan Lou (ISMS VP Practice; USC-Marshall), and Rick Staelin (past winner; Duke-Fuqua).
The winner was announced at the 2024 ISMS Marketing Science Conference in Sydney, Australia.
Bari Harlam (PhD 1990, Pennsylvania) is a successful C-suite business executive, board member, marketer, educator, author, entrepreneur. A pioneer in customer loyalty & experience, personalized & digital marketing, and data analytics. Her strategic consumer focus and business acumen has driven enormous value for several companies including, CVS Health, Swipely, BJs Wholesale Club, and Hudson Bay Company. She is a co-Founder, TROUBLE. She has served on several boards including RITE AID, OneWater Marine, Aterian (formerly Mohawk), Eastern Bank, Champion Pet Foods. Her early career included marketing professor at Columbia and the University of Rhode Island.
Additional information can be found on the ISMS website: