Mar Sci
Introduction
Marketing Science, 42(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Digital Hermits
—Jeanine Miklós-Thal, Avi Goldfarb, Avery Haviv, and Catherine Tucker []
Frontiers: Can Large Language Models Capture Human Preferences?
—Ali Goli and Amandeep Singh []
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
—Sebastian Gabel, Dominik Molitor, and Martin Spann []
Advertising and Content Creation on Digital Content Platforms
—Qitian Ren []
Uninformed Choices in Perishables
—Karsten Hansen, Kanishka Misra, and Robert Evan Sanders []
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
—Ye Qiu and Ram C. Rao []
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation
—Cheng Chou and Vineet Kumar []
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
—Mingyu Joo, Jiaqi Shi, and Vibhanshu Abhishek []
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
—Jiwoong Shin and Chi-Ying Wang []
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
—Ta-Wei Huang and Eva Ascarza []
Creation, Consumption, and Control of Sensitive Content
—Yue Wu []
Latent Stratification for Incrementality Experiments
—Ron Berman and Elea McDonnell Feit []
Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentorsâ€
—Ting Zhang []