Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 42(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Empowering co-creation of services with artificial intelligence: an empirical analysis to examine adoption intention
—Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Zahir Irani []
Augmented reality: the key to unlock customer engagement potential
—Muruganantham Ganesan, B. Dinesh Kumar []
How visual angle influences product recommendations in response to two-sided messages
—Sari Winahjoe, Widya Paramita, Frances Seowon Jin, Tung Moi Chiew, Arnold Japutra, Felix Septianto []
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective
—Pankaj Vishwakarma []
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy
—Hyeon Jo []
Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
—Muhammad Sohaib, Asif Ali Safeer, Abdul Majeed []
How and when does gamification level up mobile app effectiveness? Meta-analytics review
—Mojtaba Barari []
Consumer reactions to attacks against cherished brands
—Li Keng Cheng, Chung-Lin Toung []