J Strat Mar
Introduction
Journal of Strategic Marketing, 32(6)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
—Jason Patrick Doyle, Thilo Kunkel, Sarah Jane Kelly, Kevin Filo & Graham Cuskelly [] []
Strategic sport marketing in the society of the spectacle
—André Richelieu & Andrew Webb [] []
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts – a frequency analysis
—Robin Ireland, Magdalena Muc, Christopher Bunn & Emma Boyland [] []
Strategic marketing through sport for development: managing multi-stakeholder partnerships
—Andrew Webb & Krystn Orr [] []
Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia
—Charitomeni Tsordia, Artemisia Apostolopoulou & Dimitra Papadimitriou [] []
Strategic brand management in and through sport
—Argyro Elisavet Manoli [] []