ÂÜÀòÉç¹ÙÍø

J Relationship Mar

Introduction

Journal of Relationship Marketing, 23(3)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


The Breaking of Bonds: A Systematized Review of Detachment in Interpersonal and Customer Relationships
Falkor Eckardt & Hester Spies [] []

Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks
Tawseef Ahmad Ganaie & Mushtaq Ahmad Bhat [] []

Empathy and Grit Enhance Customer Oriented Selling
Charles H. Schwepker & Megan C. Good [] []