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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy
—Ahmed Hamdy, Jian Zhang, Riyad Eid, Gomaa Agag []

Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior
—Kian Yeik Koay, Weng Marc Lim, Kim Leng Khoo, Jesrina Ann Xavier, Wai Ching Poon []

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
—Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello []

Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework
—Asif Ali Safeer []

Revisiting consumer responses in situational animosity: a reference group perspective
—Hsing-Hua Stella Chang, Cher-Min Fong, I-Hung Chen []

Exploring the holistic nature of a multi-level retail brand: a scoping review
—Shaoyuan Chen, Pengji Wang, Jacob Wood []

Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation
—Delphine Caruelle []

Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry
—Rambabu Lavuri, Rajendra Kumar Gopi []

Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions
—Jung Eun Lee, Eonyou Shin, Doris H. Kincade []

The AI humanness: how perceived personality builds trust and continuous usage intention
—Sara H. Hsieh, Crystal T. Lee []