J Prod Brand Man
Introduction
Journal of Product & Brand Management, 33(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
—Upasana Seth, Harmeen Soch []
How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception
—Luri Lee, Won-Moo Hur []
Brand pride: concept and measurement
—Harleen Kaur, Harsh V. Verma []
The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products
—Qingyi Li, Hong Zhu, Yayu Zhou, Zhijun Li, Chunqu Xiao []
The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective
—Ziyou Jiang, Jewon Lyu []
Once upon a game: boosting brand storytelling through gamification
—Elias Vega, Carmen Camarero []
Are there generalizable patterns in line extension performance?
—Kirsten Victory, Arry Tanusondjaja, John Dawes, Magda Nenycz-Thiel, Jenni Romaniuk []
Inward negative emotions and brand hate in users of snow-sports brands
—lvaro Iranzo Barreira, Ines Kuster, Carla Ruiz Mafe []
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
—Teresa Fernandes, Francisco Guzm獺n, Mafalda Mota []
(Relative) size matters: a content analysis of front-of-packaging cue proportions and hierarchies
—Madison Renee Pasquale, Luke Butcher, Min Teah []