J Mar Comm
Introduction
Journal of Marketing Communications, 30(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
—SoYoung Lee & Taemin Kim [] []
A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters |
—Sophie C. Boerman, Eva A. Van Reijmersdal & Esther Rozendaal [] []
Social movement activism, institutional pressures, corporate social responsibility, and corporate hypocrisy: Mapping the direct and indirect effects
—Claudel Mombeuil, Hemantha Premakumara Diunugala & William Saint Fleur [] []
The impact of e-service quality and e-satisfaction on users’ loyalty to TikTok in Russia and China
—Lu Chen, Konstantin Sokolovskiy, Mengze Zhang & Olga Kolosova [] []
Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context |
—Antonina Sparacino, Valentina Maria Merlino, Danielle Borra, Stefano Massaglia & Simone Blanc [] []