J Con Mar
Introduction
Journal of Consumer Marketing, 41(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Centrality of sensory attributes in brand extension evaluations
—Samuel Babu Sekar, Sajeev Varki, Yasmeen Elsantil []
Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
—Ainsworth Anthony Bailey, Mohamed Slim Ben Mimoun []
How to mitigate the negative effect of PDB on DIY preference
—Yuan Li, Matthias Ruefenacht, Peter Maas []
Cashbacks In the nick of time: consumers sensitivity to promotion delays and impact on promotion judgments
—Rashmi Kumari, Aruna Divya Tatavarthy, Arvind Sahay []
Co-creation and brand happiness: insights from a Korean perspective
—Benjamin Nobi []
Examining process mechanism of celebrity attributes on brand advocacy
—Deepa Halder, Ravi Shekhar Kumar, Debashree Roy []
Ethical identity, social image and sustainable fashion: still an impossible deal? A sociopsychological framework of ethical consumers attitude-behavior gaps
—Lamberto Zollo []
Driving customer inspiration to foster loyalty: a study on showroomers
—Marta Frasquet, Marco Ieva []