ISMS Fellows
Introduction
Marnik G. Dekimpe and Ganesh Iyer are the latest INFORMS Society for Marketing Science Fellows
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Doug Bowman
ISMS (INFORMS Society for Marketing Science)
2024 ISMS Fellows
ISMS Fellows (est. 2008) recognizes cumulative long-term contribution to the mission of ISMS. Full/retired members of ISMS (or TIMS) for 12+ cumulative years are eligible. Fellows are selected for their contributions (to INFORMS/ISMS) in one or more areas of Research (articles in journals, awards); Education (books, monographs, chairing dissertations); Service (editorial positions, conferences, officer); Practice (major impact to an organization, awards).
The 2024 ISMS Fellows organizing committee was Carl Mela (Duke-Fuqua) (chair), Duncan Simester (MIT-Sloan), and K. Sudhir (Yale-SOM). Selection was assisted by Bart Bronnenberg, Tülin Erdem, Sridhar Moorthy, Leigh McAlister, Chak Narasimhan, and Vithala Rao.
The ISMS Fellows elected in 2024 are:
Marnik G. Dekimpe (Ph.D., University of California, Los Angeles), Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium).
Ganesh Iyer (Ph.D., Toronto, Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California, Berkeley.
The new ISMS Fellows will be featured in an upcoming ISMS Newsletter.
Additional information and the full list of ISMS Fellows can be found on the ISMS website: