GMC 2025
Introduction
Journal of Advertising Research SI at the Global Marketing Conference, Hong Kong, 24-27 Jul 2025; Deadline 15 Jan
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits
Posted by: Kyung Hoon Kim
JAR Special Issue on the Future of Fashion & Luxury Advertising for the 2025 GMC at Hong Kong
The Journal of Advertising Research (SSCI) invites submissions for a special issue on The Future of Fashion and Luxury Advertising in connection with the 2025 Global Marketing Conference (GMC), held in Hong Kong from July 24 to 27, 2025. This special issue aims to gather cutting-edge research examining the dynamic changes in advertising practices within the fashion and luxury sectors.
- Submission Deadlines:
– Conference Submissions Deadline: January 15, 2025
– JAR Special Issue Submissions Deadline: August 15, 2025 - Guest Editors:
– Prof. Eunju Ko (Yonsei University). ejko@yonsei.ac.kr
– Prof. Tyler Milfeld (Villanova University). tyler.milfeld@villanova.edu - JAR Special Issue CFP:
–泭
- Topics:
The topics suggested below cover a wide range of emerging trends, technologies, and strategic approaches in the fashion and luxury advertising landscape. We also welcome additional topics that are relevant to advertising and align with the theme of this special issue.
Innovations and impact of digital technologies
Technological innovations in ad creation
Strategies for personalized and customized advertising
Role and impact of social media influencers and brand ambassadors
Virtual influencers and digital avatars
Role of consumer-generated content
Neuroscience and consumer psychology
Strategies for managing crises and building brand resilience
Shifts in consumer preferences and behaviors
The use of AI and data analytics in advertising strategies
The impact of augmented reality (AR) and virtual reality (VR)
Sustainability and ethical considerations in future fashion advertising
Cross-cultural insights and inclusivity approaches
Blockchain and transparency
Niche marketing within the luxury segment
Leveraging brand heritage and storytelling
Advertising strategies for brand collaborations
Use of interactive and immersive experiences
- Conference and JAR Websites:
– 2025 Global Marketing Conference at Hong Kong:
– Journal of Advertising Research Link: