Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(8)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage
—Ziyuan Xu, Yuanyuan Cao, Hirotaka Matsuoka []
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
—Yi Zhang, Tianqi Zhang, Hang Zhou, Jian Qin []
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China
—Ting Cui, Shenlong Tang, Siti Hasnah Hassan []
How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types
—Run Zhou, Xuebing Dong []
Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
—Cong Cao, Chengxiang Chu, Xinyi Ding, Yangyan Shi []
Exploring users’ adoption intention of virtual try-on apps: how users’ individual characteristics affect post-use feelings
—Wen Hua, Yidong Liu, Zongdeng Zhang, Meng Li, Xiaofan Yu []
Supplier selection for carbon emission reduction collaboration in green supply chain using an improved multi-criteria decision-making method
—Qing Wang, Xiaoli Zhang, Jiafu Su, Na Zhang []
The effect of opinion leadership and spirituality on recycling intention: insights from attractive, expert and religious influencers
—Gunaro Setiawan, Denni Arli []
Channel selection strategy: based on buy online and pick up in-store cooperation
—Hao Li, Changhui Cao []
The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs
—Jianping Hu, Xinjiang Ye, Shengyu Gu []
Mobile banking app experience of generation Y and Z consumers
—Neeru Sharma, Meena Sharma, Tejinderpal Singh []
Dual effects of time length as experiential marketing elements in We-media videos
—Shiqi Li []
Retraction notice: Quick-commerce: green initiatives on customer brand engagement
— []