Asia Mar J
Introduction
Asia Marketing Journal, 26(2)
POSTING TYPE: TOCs
The Effect of eWOM on Movie Sales Considering Competition and Culture
—JungWon Lee and Cheol Park
How Google Advertisements Attract Consumers’ Call-to-action and Electronic Word-of-mouth
—Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
—Yusu Lee and Jinhee Choi
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
—Hojin Choo and Sue Hyun Lee
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
—Jin Jingchuan and Shali Wu