Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 28(3)
POSTING TYPE: TOCs
Special issue: Fostering Marketing Discipline through Literature Reviews
Guest editors: Allard van Riel, Hannah Snyder
Enhancing the impact of literature reviews: guidelines for making meaningful contributions
—Allard van Riel, Hannah Snyder []
Big data in tourism marketing: past research and future opportunities
—SofÃa Blanco-Moreno, Ana M. González-Fernández, Pablo Antonio Muñoz-Gallego []
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
—MarÃa A. Bretos, Sergio Ibáñez-Sánchez, Carlos Orús []
Marketing education for sustainable development
—Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler []
In-app advertising: a systematic literature review and implications for future research
—Chetana Balakrishna Maddodi, Pallavi Upadhyaya []
How do consumers evaluate products in virtual reality? A literature review for a research agenda
—Generoso Branca, Vittoria Marino, Riccardo Resciniti []