Morrison Award
Introduction
J贖娶硃 Liaukonyt, Thales Teixeira and Kenneth C. Wilbur have won the ISMS 2024 Don Morrison Long Term Impact Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Doug Bowman
ISMS (INFORMS Society for Marketing Science)
2024 Don Morrison Long Term Impact Award
The Don Morrison Long Term Impact Award is given annually to a marketing paper published in an INFORMS journal that is viewed to have made a significant long run impact on the field of marketing.
Don Morrison (PhD 1965, Stanford), a long-time faculty member at Columbia University and UCLA, is a scholar / advisor / mentor / leader whose research in marketing and applied statistics and numerous editorial positions elevated the visibility and prominence of quantitative marketing.
The winner was announced at the 2024 ISMS Marketing Science Conference in Sydney, Australia.
Winner:
Liaukonyt, J贖娶硃, Thales Teixeira, and Kenneth C. Wilbur (2015), Television Advertising and Online Shopping, Marketing Science, 34(3), 311-330.
Other finalists for the 2024 award in alphabetical order:
Chung, Doug J., Thomas Steenburgh, and K. Sudhir (2014), Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans, Marketing Science, 33(2), 165-187.
Ursu, Raluca M. (2018), The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions, Marketing Science, 37(4), 530-552.
Additional information can be found on the ISMS website: