John Little Award
Introduction
Brett R. Gordon, Robert Moakler and Florian Zettelmeyer have won the 2023 John D.C. Little Best Paper Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Doug Bowman
ISMS (INFORMS Society for Marketing Science)
2023 John D.C. Little (Best Paper) Award
The John D.C. Little Award is given annually to the best marketing paper published in an INFORMS journal.
John Little (PhD 1955, Case Western), a long-time faculty member at MIT, was a founder of marketing science who recognized the power of combining optimization and computation.
The winner was announced at the 2024 ISMS Marketing Science Conference in Sydney, Australia.
Winner:
Gordon, Brett R., Robert Moakler, and Florian Zettelmeyer (2023), Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement, Marketing Science, 42(4), 768-793.
Other finalists for the 2023 award in alphabetical order:
Li, Kathleen T. and Christophe Van den Bulte (2023), Augmented Difference-in-Differences, Marketing Science, 42(4), 746-767.
Schoenmueller, Verena, Oded Netzer, and Florian Stahl (2023), Polarized America: From Political Polarization to Preference Polarization, Marketing Science, 42(1), 48-60.
Additional information can be found on the ISMS website: