J Mar Man
Introduction
Journal of Marketing Management, 40(9/10)
POSTING TYPE: TOCs
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos
—Yiwen Chen, Li Chen & Yang Pan [] []
Consumer engagement on social media: an analysis of brand post characteristic combinations
—Yang Liu, Zhijie Zhao, Jiaying Wang & Zeguo Qiu [] []
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness
—Sanga Song & Juanjuan Wu [] []
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia
—Ivan-Damir Anić, Ivana Kursan Milaković & Mitsunori Hirogaki [] []
Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage |
—Christian Dam, Benjamin J. Hartmann & Katja H. Brunk [] []
Co-creating sustainability: transformative power of the brand |
—Nitha Palakshappa, Sandy Bulmer & Sarah Dodds [] []
Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry
—Barbara Masiello, Antonella Garofano, Francesco Izzo & Enrico Bonetti [] []