Intl J Adv
Introduction
International Journal of Advertising, 43(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Understanding podcast advertising: the need for more research
—Charles R. Taylor [] []
Research Articles
Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes
—Steffi De Jans, Liselot Hudders & Bram Constandt [] []
Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability
—Hilde A. M. Voorveld, Corine S. Meppelink & Sophie C. Boerman [] []
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs
—Quan Xie, Sidharth Muralidharan & Steven M. Edwards [] []
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
—Minjung Cho, Eunju Ko & Benjamin E. Borenstein [] []
Music to the ears: the role of sonic branding in advertising
—Elyria Kemp, Yoon-Na Cho, My Bui & Alex Kintzer [] []
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
—Rachel Esther Lim & Ji Mi Hong [] []
Perspectives
Sportswashing: exploiting sports to clean the dirty laundry
—Lars Bergkvist & Heidi Skeiseid [] [