���������

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Posted by: Colin Campbell

---

Register for an Upcoming Webinar titled “Publishing in JAR: Tips for Advertising Professionals”

Join us for a webinar Monday, July 29th at Noon ET featuring Scott McDonald, CEO & President of The ARF and M. Kim Saxton, JAR Associate Editor and Clinical Professor of Marketing at SUNY Buffalo. The panel will offer advice specifically for advertising professionals seeking to navigate the academic publishing landscape. This session aims to bridge the gap between industry practice and academic research, empowering you to contribute more effectively to JAR. Questions from attendees are highly encouraged.

Multiple New JAR Podcasts Now Available

Recent JAR podcasts include Aaron Michelon discussing a recent study on why shorter advertisement breaks reduce radio ad avoidance and Da Qian exploring the use of virtual reality in prosocial advertising, revealing how immersive VR experiences can increase empathy and boost charitable donations. We also delve into the world of sonic branding with Daniel Müllensiefen, who explains the implicit effects of music on visual scenes in advertising and its practical implications for marketers. Finally, Jonathan A. Jensen shares insights from his comprehensive sponsorship retention model, providing valuable strategies for managing long-term sponsorship partnerships.

New Digital First JAR Articles

How the Presence of Employee Avatars Affects Metaverse Shopping Behavior “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings by Darius-Aurel Frank, Jason DiPalma, Sascha Steinmann (all from Aarhus University), and Tobias Otterbring (University of Agder)

Immersive Advertising—A Review and Research Agenda Potential Effects of and Considerations for AR, VR, and MR Advertisements by Sean Sands, Carla Ferraro, Vlad Demsar (all from Swinburne University of Technology), Justin Cohen (University of South Australia), and Andrés Gvirtz (King’s College London)

Immersive Advertising through Co-Creation: Lessons from the Visitor Economy How to Enhance Experiential Competitiveness With an “Attract, Convert, and Delight” Strategy by Xi Y. Leung (University of North Texas), Dimitrios Buhalis (Bournemouth University), and Giampaolo Viglia (University of Portsmouth)

Going to Summer ��������� in Boston? Join us for a MarCom SIG Special Session on Revolutionizing the Classroom: Integrating Generative AI into Advertising and Marketing Communications Curricula

Chaired by Colin Campbell and Jisu Huh, this session on Saturday August 17th from 2-3:15pm will delve into the transformative potential of generative AI in higher education. The discussion will cover AI’s role in enhancing teaching methods, simulating real-world advertising challenges, fostering creativity through data-driven insights, and promoting ethical AI use. Panelists include María Molina (Michigan State University), Jing Yang (Loyola University Chicago), Karen Robson (University of Windsor), Ross Chowles (Michigan State University), and Andrés Gvirtz (King’s College London). Attendees will gain actionable strategies to innovate their curricula and better prepare students for the evolving landscape of advertising and marketing communications. An off-site reception will follow the panel.