MarkTech 2024
Introduction
Columbia Business School, 13-14 Dec 2024; Deadline 16 Sep
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Conferences
Posted by: Matthew Quint
CALL FOR SUBMISSIONS
2024 MarkTech Conference
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Hosted By:ÌýColumba Business School
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Submission Deadline:ÌýSeptember 16, 2024
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Conference Dates: December 13-14, 2024
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The call for submissions is now open for the inauguralÌý2024 MarkTech ConferenceÌýat Columbia Business School in New York on December 13-14, 2024. The conference is in support of the launch ofÌý.ÌýThe aim is toÌýpresent research with a broad perspective on the intersection of marketing and technology.
Organizers:ÌýBernd Schmitt (Columbia Business School), P.K. Kannan (University of Maryland), and Gerrit van Bruggen (Rotterdam School of Management, Erasmus University)
For any questions email:Ìýglobalbrands@gsb.columbia.edu
The inaugural 2024 MarkTech Conference seeks to bring together international scholars to share their research around the intersection of marketing and technology. Papers and presentations will address market, consumer, and competitive issues related to any technology,Ìýfrom more established areas of digital marketing, including user generated content, search and digital platforms, to the emerging impacts of AI, virtual reality, metaverse, robotics, NFTs, livestreaming and many others.
In addition to academic presentations, the conference will also feature executive panels discussing current practices and challenges in managing marketing-related technologies.
TheÌýsubmission deadline is September 16, 2024. As recognized by the creation of theÌýMarkTechÌýjournal, we understand that technological impacts on consumers, brands, and society is a fast-moving area; some research may therefore still be work-in-progress.
We ask for a title page stating authors, university affiliations, and contact information, followed by eight (8) PowerPoint (or equivalent) slides that describe the research question, conceptual framework, methodology, results, and practical and theoretical implications. Submissions will be reviewed and evaluated by the organizers and a committee of technology and marketing experts. Acceptances will be sent by October 10, 2024.
We look forward to your submissions and seeing you during the holiday season in New York!
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