ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Posted by: PK Kannan

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ÂÜÀòÉç¹ÙÍø MR SIG – Praveen K. Kopalle selected as the winner of the

2024 Gilbert A. Churchill Award

The Marketing Research SIG Award Committee has selected Praveen K. Kopalle as the recipient of the 2024 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards, and other notable contributions. A panel of world-renowned marketing scholars including past winners of the Churchill award and past editors of top marketing journals selected the winner.

Praveen K. Kopalle is the Signal Companies’ Professor of Management and Professor of Marketing, and Area Chair (Marketing) at the Tuck School of Business, Dartmouth College, Hanover, NH. Professor Kopalle specializes in machine learning/artificial intelligence, pricing, new products/innovation, promotions, loyalty programs, and online/offline retailing. Praveen’s service to the marketing research academic community includes his current Associate/Area Editorships at the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, and Departmental Editorship (Marketing-Operations Interface) at Production and Operations Management (POM) Journal.  Professor Kopalle also served as an Associate Editor at the Journal of Consumer Research and as a Senior Editor at POM. In addition, he currently is or has been on the Editorial Review Boards of Journal of Marketing Research, Marketing Science, Journal of Consumer Research, International Journal of Research in Marketing, Marketing Letters, and Journal of Interactive Marketing. He was also on the board of INFORMS Society for Marketing Science in the role of V.P., External Relations.

In making the selection, the committee highlighted how Professor Kopalle has been a fine exponent of multi-method approaches in his impactful and award-winning papers over three decades. Professor Kopalle’s multi-method approaches range from analytical models, game theory and structural models, econometric and Bayesian methods, machine learning and artificial intelligence, to conceptual approach, field and lab studies, survey methodology, and qualitative research in addressing marketing research problems.  As a testament to Professor Kopalle’s multi-method approach, he has published multiple papers in all top marketing journals including Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Marketing, Management Science, International Journal of Research in Marketing, and Journal of Retailing. He has received numerous awards including 2018 Lifetime Award by the ÂÜÀòÉç¹ÙÍø’s Retailing and Pricing SIG; Winner of 2005 John Little Award; Finalist for 2006 John Little Award; Winner, 2014 Davidson award; Runner-up, 2012, 2018, 2022 Davidson award; 2022 Distinguished Alumnus, Osmania University, and 2011 Distinguished Alumni Award, Indian Institute of Management, Bangalore, India. Professor Kopalle has made significant methodological contributions to marketing research, notably in bringing encoder-decoder transformer architecture to marketing applications, algorithmic pricing, emergent consumers, big data, and machine learning. His innovative work demonstrates key contributions in addressing marketing challenges like dynamic pricing, retailing, loyalty programs, and product quality. Professor Kopalle’s research is creative, impactful, and widely recognized in the field.

Congratulations to Professor Kopalle!

Professor Kopalle will be recognized at the MR SIG reception and award ceremony during the 2024 Summer ÂÜÀòÉç¹ÙÍø Conference in Boston, MA. MR SIG welcomes you to the reception to be held at 5:30 pm on August 17.

Previous Churchill Award Winners

2023 – Greg Allenby, The Ohio State University
2022 – Christine Moorman, Duke University
2021 – Harald van Heerde, University of New South Wales
2020 – Josh Eliashberg, University of Pennsylvania
2019 – Gerard J. Tellis, University of Southern California
2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University
2016 – Pradeep Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania