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POSTING TYPE: TOCs

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Editorial

Bibliometric reviews – some guidelines
—John Hulland []

Beyond text: Marketing strategy in a world turned upside down
—Xin (Shane) Wang, Neil Bendle, Yinjie Pan []

Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters
—Lexie Lan Huang, Rocky Peng Chen, Kimmy Wa Chan []

Brand transgressions: How, when, and why home country bias backfires
—Vasileios Davvetas, Aulona Ulqinaku, Constantine S. Katsikeas []

When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
—Sheng Bi, Jun Pang, Huan Chen, Andrew Perkins []

Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
—Ashkan Faramarzi, Stefan Worm, Wolfgang Ulaga []

When the road is rocky: Investigating the role of vulnerability in consumer journeys
—Lynn Sudbury-Riley, Philippa Hunter-Jones, Ahmed Al-Abdin, Michael Haenlein []

The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image
—Aaron J. Barnes, Tiffany Barnett White []

Multichannel discount spillover in B2B markets
—Andrew T. Crecelius, Justin M. Lawrence, Robert W. Palmatier, Jonathan Z. Zhang []

Brand warmth elicits feedback, not complaints
—Vivek Astvansh, Anshu Suri, Hoorsana Damavandi []

“Sorry about my manager”: Mitigating customer-facing adverse manager behaviors
—Jeff S. Johnson []

Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity
—Zoe Y. Lu, Christopher K. Hsee, Kaiyang Wu []

Recall environment and post-recall stock market response
—Amir Javadinia, Manpreet Gill, Satish Jayachandran []

Marketing capability and the turnaround of financially distressed firms
—Abhi Bhattacharya, Joseph Johnson, Ashkan Faramarzi, Niket Jindal, Ross W. Johnson []

Silently killing your panelists one email at a time: The true cost of email solicitations
—Alina Ferecatu, Arnaud De Bruyn, Prithwiraj Mukherjee []

Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing
—Orhan Bahadır Doğan, V. Kumar, Avishek Lahiri []